Publications

INDUSTRY TRENDS AND HOT TOPICS
Surplus Supply Sabotaging Sustainability?
2026
Oversupply drives short-term cost focus, delaying sustainability and AI transformation.

Economic sentiment is improving, but oversupply is shifting attention back to cost and margin discipline. AI and sustainability remain important, yet rising input costs and excess capacity are pushing these transformation priorities further out.

Results from StepChange Spring 2026 Economic Outlook and Industry Study.

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Paper First: Global industry faces economic and AI challenges
2025
Article by StepChange Consulting

Confidence Descends – AI Ascends was also published in Paper First Magazine (Issue #13), addressing key shifts in economic outlook and AI adoption.

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Confidence Descends – AI Ascends
StepChange Fall 2025 Economic Outlook and Industry Study

Economic confidence declines as growth expectations stall and cost pressures intensify. While AI momentum builds and digitalization gains traction, tariffs, geopolitics, and weak demand raise questions about how quickly efficiency gains can translate into real performance.

Latin Lens on Lagging Land
2025
North America Losing Lead and Pulp Plummets

Economic sentiment softens as pulp markets decline and regional outlooks diverge. While Latin America remains comparatively resilient, rising tariffs, cost pressure, and geopolitical uncertainty raise questions about how long this resilience can hold.

Results from StepChange Summer 2025 Economic Outlook and Industry Study.

Publication
Europe: Dead or Just Sleeping?
2025
Economic Expectations Up. Confidence in Europe Down. AI top Driver.

Economic sentiment improves, but Europe’s competitiveness is under pressure. While the outlook turns cautiously positive, rising costs, regulatory burden, and geopolitical tensions raise questions about Europe’s long-term position in the global market.

Results from StepChange Spring 2025 Economic Outlook and Industry Study.

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